Why
We Buy: The Science of Shopping - by P.Underhill
Paco
Underhill, whose clients
include McDonald's, Starbucks, Estée Lauder, and Blockbuster,
stocks
Why We Buy with a wealth of retail insights, showing how men are
beginning
to shop like women, and how women have changed the way supermarkets are
laid out. He also looks to the future, projecting massive retail
opportunities
with an aging baby-boom population and predicting how online retailing
will affect shopping malls. Highly recommended to anyone who buys or
sells. |
