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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage by Neil Rackham, Lawrence Friedman,
Richard Ruff
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The bestselling author of S.P.I.N. Selling is back with dynamic book that explains, demystifies and makes sense of the sales revolution that is rapidly altering the business landscape. Essential reading for marketing and customer service professionals, sales and account managers.
How to Form Your Own Corporation Without a 
Lawyer for Under $75.00 (3rd Ed) by Ted Nicholas
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With more than a million copies in print, this great blockbuster shows how quick, easy and inexpensive the  incorporation process  can  be. Corporation helps business owners shield personal assets, limit personal liability and enjoy the most powerful tax shelter.
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Protecting Your #1 Asset: Creating Fortunes from Your Ideas: An Intellectual Property Handbook (Rich Dad's Advisors) by Michael A. Lechter, Robert T. Kiyosaki (Introduction)
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The Self-Publishing Manual: How to Write, Print and Sell Your Own Book (Self Publishing Manual, 13th Ed) by Dan Poynter

Stop Selling, Start Partnering: The New Thinking About Finding and Keeping Customers by Larry Wilson, Hersch Wilson
There's only one Larry Wilson ... number one when it comes to the art of selling. Start Partnering outlines a fresh approach to finding & keeping customers through powerful, long-lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and  nurture "customer-keeping" organizations. Filled with smart advice and practical customer partnering guidelines, it redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.

 

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HOW  TO  BEGIN

When the decision has been made to enter a business on your own, and the type of the business has been chosen, it's worthwhile to analyze carefully the form you want it to take and whom you want to involve. You have to determine the ownership and the legal framework of your enterprise. Each has its pluses and minuses.
SOLE  PROPRIETORSHIP
It is the simplest and most common form of ownership for small business.
A sole proprietorship is owned by one person. The owner decides  what products to sell or what services to provide, how much to charge, when the business will be open etc. If you choose this option nothing legally separates you and your personal finances from those of your enterprise and your business is taxed through the personal income tax you pay. There is no limit to the amount of profit your business could make and the owner also has unlimited liability.This means that the owner is responsible or liable for all debts or losses that the business owes. If the business owes more than it owns, the owner may have to sell personal property ( for example a car or house ) to pay the debts of the business. If the business earns a profit, the owner gets to keep everything that is left over after income taxes and other expenses have been paid. There are both advantages and disadvantages to a sole proprietorship.

ADVANTAGES
Low start-up costs.
Greatest personal freedom and totally on your own. No one can tell you what decisions to make or how to run your business.
You receive all the profits and that could increase your motivation.
Ability to change business direction or practices very quickly.
Few legal restrictions.
Easy of starting or discontinuing business.
Losses incurred during your first few years can be claimed to reduce taxes on other sources of your personal income.
You don't have to share the business secrets with anyone. 

DISADVANTAGES
Totally on your own, no one to give you new ideas or help you with certain decisions, except your chosen advisors.
You are the only liable if your business fails.
It is harder to borrow money because there's no partner to share the debt load.
No one can easily take your place if something happened, and no one have the same commitment to your company as you do.
Long hours of work.
When your business becomes more profitable and generate more income than you currently require you will be taxed at higher personal tax rates.

PARTNERSHIP
When two or more people get together to form a business, this business is known as a partnership. They share cost and/or other resources toward the operation of a venture. Partners pay personal income tax on their share of the profits, but the business itself is not subject to income tax. Nothing separates the partners' personal finances from those of the business. There are two forms of partnership: 

GENERAL - in which all partners share in the management of the business in agreed portions, and in the liabilities and profits. 

LIMITED - partners who invest a specific amount of money and are liable for debts up to that amount. Usually they are not involved in the day-to day operation of the company.

ADVANTAGES
Partners usually invest cash in a business and that means that there's more capital on hand.
Banks or suppliers will be more prepared to extend credit because more than one person is assuming responsibility for the debt.
Partners can bring complementary talents to a business ( for example one has excellent ideas and other is a very good salesperson )
Partners share the liabilities of a business.
Possible tax advantages. 

DISADVANTAGES
Possible difficulty in finding a suitable partner - one who supports your personality and skills.
Different perspectives may result in disagreements and the partnership may become hard to manage.
Each general partner has a say in the way the business is run.
Partners share profits, too.
General partners may have to sell their personal assets to meet debts.
There's nothing to stop partners from taking your idea and going into business for themselves.
If you want to sell, you must have the approval of the other partners or they must buy you out themselves. It can be long process and painful.
Partnership dissolve if any partner doesn't live up to the partnership agreement (illness, insolvency, death, incompetence etc. ). Insurance can cover some of these eventualities and allow the business to keep running.

INCORPORATION
A corporation is a form of business ownership that has an existence of its own, separate from its owners. For this reason, corporations are considered to be more permanent than other forms of business ownership. Corporations can be identified by the inclusion of the words: LIMITED, INCORPORATED, or CORPORATION ( or appropriate abbreviations Ltd, Inc. ) after the company name. Because a corporation has a legal existence of its own, it will not stop operating when the people running it quit, retire or die.
Corporations are established to conduct business, earn profits, and limit the personal liability of their owners. The owners are only liable for their investment in the business. If the business were to lose money they would not have to pay out of their personal belongings. You may incorporate your company federally or provincially. It's cheaper to do so provincially, but that may limit the ways you can do business in other provinces. In order to incorporate, a business must apply to the provincial or federal government for a charter. This charter grants the business permission to operate and raise capital by selling shares to investors (commonly referred to as shareholders). The investors are the owners of the business. There are two kinds of business corporations - private and public. A private corporation or company is one in which shares can't be sold to the public, shares can be transferred only with the permission of the shareholders. The shares of a public company can be sold through the stock exchange to anyone who wants to buy them. Privately owned corporations give their owners more control, but this also means there is less capital available to use. 

ADVANTAGES
Ease of raising capital.
Ease to expansion.
Limited liability for all owners, that means you can't be held personally liable for debts if your company doesn't succeed unless you have personally guaranteed the obligations of the corporation. You can lose only your investment.
Possible tax advantages depending on the type of capital. Owning a private company makes you eligible for certain tax breaks.
Opportunity to choose a fiscal year-end that is most convenient for the business.
Continuation of business, regardless of the ills that might befall the owners or other things what happens to individual owners. A corporation can only be ended when its charter expires, its shareholders elect to give its charter up or bankruptcy is declared. 

DISADVANTAGES
High start-up costs. You have to pay an incorporation fee to the government, do a name search and you usually have to hire a lawyer.
Strict government regulations.
Accurate accounting and meeting records required. You'll be loaded down with paperwork which various governments oblige you to fill out.
Double taxation ( profits of the business are taxed, and shareholders are also taxed based on their income from the business ). If net income of your business is to low, you may actually pay more in taxes than you would if you were simply filing your personal income tax ( or if you have losses, these will not be deductible against other sources of your income ).
Shareholders are by low, entitled to know the annual income and debts of a company. If this information falls into the hands of competitors, they may use it to their advantage.

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