Marketing Management - This
worldwide best-selling book highlights trends and developments in
global marketing-with an emphasis on the importance of teamwork between
marketing and all the other functions of the business. It introduces
new perspectives in successful strategic market planning, and presents
additional company examples of creative, market-focused, and
customer-driven action. Coverage includes a focus on customer
relationship management, partner relationship management, the Internet
and its effects and uses, brand building and brand asset management,
alternative go-to-market channels, and marketing around the globe.
How to Really Start Your Own Business
- W.D.Bygrave, professor of entrepreneurship, Babson College "Gumpert's
how-to book is simply the best. No would-be entrepreneur should launch
a business before reading this book."