Many businesses use the service of an
accountant to put their income tax information together once a year.
The good accountant can provide you with much more. He or she can help
you interpret financial information so you can make business decisions
based on facts.
Good accountant try to ensure that the
income tax you pay is kept to a minimum. Shop around for an accountant
who is enthusiastic about your business and interested in helping you
anticipate and avoid financial problems.
Remember, most businesses are not receiving
adequate service, mostly because they don't ask or they don't know what
to ask their accountants.
You can't ask a financial planer to give you
blueprint for your financial future if you withhold vital information
about expenses and debts. To be licensed, most experts must belong to
legally recognized professional associations.They are expected to
adhere to strict codes of ethics designed by those groups and these
codes protect you and your right for confidentiality. Any personal
information you reveal during a consultation may not be repeated to a
third person without your approval. However, an accountant may be
obliged to give information about your income tax-returns to government
authorities on demand.
NOTE: Accountants generally charge an hourly
fee, and fee may vary, so it's good to shop around.
Marketing Management - This
worldwide best-selling book highlights trends and developments in
global marketing-with an emphasis on the importance of teamwork between
marketing and all the other functions of the business. It introduces
new perspectives in successful strategic market planning, and presents
additional company examples of creative, market-focused, and
customer-driven action. Coverage includes a focus on customer
relationship management, partner relationship management, the Internet
and its effects and uses, brand building and brand asset management,
alternative go-to-market channels, and marketing around the globe.
Winning Decisions: Getting It Right the
First Time - Making "good, fast, frequent
decisions... better than those with whom
you compete," say J. Edward Russo and Paul J.H. Schoemaker, is a
critical skill in today's business climate. They additionally believe
it's a skill that all of us can learn, much like a proper golf swing.
In Winning Decisions,
they lay out a four-step process that constitutes "a broad, conceptual
framework" applicable in virtually any situation where a decision is
needed. Russo and Schoemaker, consultants and professors who
collaborated on an earlier book about the roadblocks to proper decision
making, turn their attention here to making decisions "with the head,
not the gut." Their program is divided into four phases fully explained
in their own sections: Framing, Gathering Intelligence, Coming to
Conclusions, and Learning from Experience. In total, they reveal a
disciplined system that will benefit anyone looking to make better
decisions in just about any situation.
How to Really Start Your Own Business
- W.D.Bygrave, professor of entrepreneurship, Babson College "Gumpert's
how-to book is simply the best. No would-be entrepreneur should launch
a business before reading this book."