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We hope you will discover various and useful business information to help you reach your goals.

The Accountant

Many businesses use the service of an accountant to put their income tax information together once a year. The good accountant can provide you with much more. He or she can help you interpret financial information so you can make business decisions based on facts.

Good accountant try to ensure that the income tax you pay is kept to a minimum. Shop around for an accountant who is enthusiastic about your business and interested in helping you anticipate and avoid financial problems.

Remember, most businesses are not receiving adequate service, mostly because they don't ask or they don't know what to ask their accountants.

You can't ask a financial planer to give you blueprint for your financial future if you withhold vital information about expenses and debts. To be licensed, most experts must belong to legally recognized professional associations.They are expected to adhere to strict codes of ethics designed by those groups and these codes protect you and your right for confidentiality. Any personal information you reveal during a consultation may not be repeated to a third person without your approval. However, an accountant may be obliged to give information about your income tax-returns to government authorities on demand.

NOTE: Accountants generally charge an hourly fee, and fee may vary, so it's good to shop around.

Using The Professionals
The Lawyer
The Banker
Other Professionals
Market Research
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Your Customers
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Getting A Financial Picture
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Business Guide

Marketing Management - This worldwide best-selling book highlights trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe.

Winning Decisions: Getting It Right the First Time - Making "good, fast, frequent decisions... better than those with whom you compete," say J. Edward Russo and Paul J.H. Schoemaker, is a critical skill in today's business climate. They additionally believe it's a skill that all of us can learn, much like a proper golf swing. In Winning Decisions, they lay out a four-step process that constitutes "a broad, conceptual framework" applicable in virtually any situation where a decision is needed. Russo and Schoemaker, consultants and professors who collaborated on an earlier book about the roadblocks to proper decision making, turn their attention here to making decisions "with the head, not the gut." Their program is divided into four phases fully explained in their own sections: Framing, Gathering Intelligence, Coming to Conclusions, and Learning from Experience. In total, they reveal a disciplined system that will benefit anyone looking to make better decisions in just about any situation.

How to Really Start Your Own Business - W.D.Bygrave, professor of entrepreneurship, Babson College "Gumpert's how-to book is simply the best. No would-be entrepreneur should launch a business before reading this book."

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