Business

Business Tips & Info



Promote Your Business

It doesn't take a fortune to sell your products and services on the Internet. It just takes some knowledge of what your customers want and how to find a way to present your sales solution to them.

For business people either selling products or promoting their services on the Internet, the importance of attractive, fast, usable sites can't be overstressed. Much like a counter person or storefront, the appearance and function of a business' website conveys an image of the company to the customer.

Your website is your image on the Internet. That image can either be good or bad, and bad images don't sell. Adhering to a few common sense web design rules can help with the public's perception of your company and increase your sales. Find out more...

Any business owner or entrepreneur can establish a web presence, set up shop and sell (or at least promote) products or services on the web. Keep in mind that adhering to a few common-sense web design rules can help you with the public's perception of your business or your company and increase your online sales.

Web design rules:

Good web pages load quickly, so avoid testing users patience with pages that are slow to download onto their devices.

Looks do matter because, in large part, your web site design shapes customer opinion about your business.

Your web site performance can double with stylish design, good quality images and color.

Another matter of web site aesthetic involves easy to read text. Opt for dark-colored text on a light background because this is what people are used to and what they're comfortable reading.

Your web site should be easy to navigate. Provide easy-to-find, self-explanatory links between the site's various pages.

If you are providing order form or product catalogue, let visitors to your site know where your links will take them: "Click Here to Order" or "Product Catalogue".

Pay special attention to your site's authenticity and security protocol. Make sure your customers and visitors to your site know that any transaction with your company will be safe.

Selling on the Internet

The key to having success with selling online is to get your customers to order directly on the Internet. This way, the order can be sent immediately, while the customer is anxious to buy. Online orders can be taken seven days a week, 24 hours a day, without any human intervention. Keep in mind that if you want to do business on the web, you'll have to attract customers just as you do for a physical storefront.



Promote locally
to build long term loyalty
Add personal touch
to build trust and connection
Combine the best tools
use online and offline marketing

Your Network Can Boost Your Business

Did you know that most people like to do business with someone they know? From lawyer, accountant, dentist, web designer, roofer to hairdresser and car mechanic, it's amazing how many people like to use referral. Most business people understand the importance of getting a referral, but when it comes to their own business, they have no plan for getting one from people they know.

Smart business people know how to generate referrals and how to build their networking contacts. They also know how to motivate people to send more referrals their way. They even have plan for it. Here are some easy ways others can help you promote your business... >>>