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We hope you will discover various and useful business information to help you reach your goals.
 

Your Tool Computer

HAVE YOUR COMPUTER FROM THE START

A computer with a good word processing program can be of tremendous assistance. Computer is an excellent tool for many business records. It makes data entry so much easier and very effective.

There are many ways a small computer can improve productivity:

You can do accurate record keeping by yourself, and keep your cost to a minimum if you have accounting and bookkeeping program.

You can have a powerful marketing resource at your command.

For frequently used info or documents such as price lists or contracts you can update or customize with minimum investment of time.

With accurate records of your business, you will have essential information you need to help you make important decisions.

You can have a database of all your customers with their needs and increase sales and in same time customers are impressed by the service.

A computer, equipped with modem or special software, let you into electronic business banking service (cash management, deposits and receivables, transferring funds electronically etc.).

You can deal with of information and businesses available over the Internet.

Electronic Data Interchange (EDI) allows a paperless exchange of information and transactions between companies.

Computer is an inexpensive and valuable tool for all your management and marketing aspects of your business.

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RECOMMENDED  LITERATURE

Marketing Management - This worldwide best-selling book highlights trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on customer relationship management, partner relationship management, the Internet and its effects and uses, brand building and brand asset management, alternative go-to-market channels, and marketing around the globe.

How to Really Start Your Own Business - W.D.Bygrave, professor of entrepreneurship, Babson College "Gumpert's how-to book is simply the best. No would-be entrepreneur should launch a business before reading this book."

 
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